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Creating Global Connections

OUR MARKETING STRATEGY IS ALL ABOUT MAKING IMPRESSIONS WORLDWIDE. IT’S ABOUT CREATING GLOBAL CONNECTIONS AND ESTABLISHING TRUE CONSUMER ENGAGEMENT.

It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. To create a true global impact that is primed to deliver 506 million impressions through innovative programs and deep relationships with iconic international brands, we have developed what we like to refer to as a “global halo.” Please use the tabs above to get a complete idea of how we can do this for you.

There is an art to selling fine homes. Just as an art gallery positions and places art, we position your property to place it in its finest light and to showcase the value.
We embrace innovation. Pushing the envelope and doing things ahead of the curve gets us excited. Technology allows us to market your home in an ever changing and ever improving variety of ways.

Marketing on global scale. We are not passive in our approach to international marketing. We push to open new markets throughout the world and spotlight our market to savvy buyers.
We understand that understanding the lifestyle our people are looking for can be just as important as the home itself.

A track record that speaks for itself. Our attention to detail and innovative marketing have led us to be the luxury leader in South Florida real estate.

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ONE LIFE MAGAZINE

ONE Life Magazine combines high-end editorial – the art, homes, yachts, jets, fashion, and entertainment that define the South Florida lifestyle – with full page property advertisements of our most extraordinary listings. More than a magazine, it’s an experience.
View our 2013 ONE LIFE Magazine

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CORPORATE COOPERATIVE ADVERTISING

There are an array of options to consider for print advertising through the Sotheby’s International Realty Cooperative Advertising program, including impressive titles that provide targeted reach and vast global exposure. These titles include the Wall Street Journal, New York Times, International Herald Tribune, Sotheby’s At Auction, Country Life, and more.
View our 2013 Co-op Advertising Brochure

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COLLECTIONS

Our Collections book showcases our most exceptional listings and is designed with full-page property advertisements. Landing in several Sotheby’s Auction Houses, Collections is also taken to any event sponsored by ONE Sotheby’s International Realty both nationally and globally. Copies of Collections have traveled to London, Brazil, Argentina, and Peru. This exclusive property book is created semi-annually and delivered to an exclusive international audience that is nearly impossible to reach with traditional advertising.

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IMPRESSIONS

Small photos make small impressions. Our “Impressions” direct mail foldout poster is based on this concept of “less is more.” Using one distinctly large property photo and minimal copy, Impressions is designed to let our properties speak for themselves. This poster is directly mailed to over 20,000 homes throughout Dade and Broward counties.

LEVERAGING THE DIGITAL PLATFORM

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HERE’S A SAMPLE OF THE WEB EXPOSURE YOUR HOME WILL RECEIVE
THE MOST ADVANCED REAL ESTATE SITE IN SOUTH FLORIDA

According to a 2009 NAR survey 90% of buyers utilize the internet to find their home. Therefore, it is essential to not only be on the Internet but to stand out as the source of information for those who seek unique homes that equal their lifestyle.

We’ve done the research. We’ve consulted the experts. We’ve spared no expense in our pursuit to ensure that your home has the best web exposure possible. Here’s just a sample of features:

  • Higher quality photos than even the MLS
  • Local info for each listing. Restaurants, schools, etc.
  • Market stats (coming soon)
  • Better user experience
  • Individual statistics tracked for each homeseller
  • Instant notification of price changes and new listings
  • Optimized for the iPad and mobile devices
  • More Community info
  • Comparable sold listings
  • Engaging Area Videos
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YOUR OWN PROPERTY WEBSITE

Want your property to really make an impression? We can create websites for each individual property, utilizing high-quality photography and excellent design to show off your home. Bragging rights included

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SOCIAL MEDIA EXPOSURE

Our social media outlets are buzzing with activity. Whether it’s South Florida’s top realtors coming together on our YouTube channel, or our breaking market updates on Twitter, we keep potential buyers engaged and coming back for more. See what we’re up to:

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WORLDWIDE SYNDICATION

Properties listed at $1.5M (USD) and above qualify to participate in our exclusive Global Distribution program. This option is automatically offered to you during your brochure creation process on our Product Studio. If you choose to participate, you can select from the five options available – full global distribution, international only, U.S. distribution only, U.S. east distribution or U.S. west. Each one of these options also includes distribution to select Auction House locations around the world where 2 brochures will be automatically sent for inclusion into specially designed brochure racks.

TOP SEARCH ENGINE PLACEMENT

We work diligently to make sure our site is placed in the top results for the most prominent search terms regarding South Florida luxury real estate. Our visibility is organic, not the paid banners that people skip over.

MAKE YOUR HOME MOBILE

50% OF ALL INTERNET SEARCHES ARE DONE ON A MOBILE DEVICE

ONE Sotheby’s International Realty has been commited to leading the charge into the fastest growing platform to market your home. Our app remains the only local iPad app in South Florida. We invite you to try it for yourself and see huge advantage this gives our clients and associates.

YOUR HOME WILL BE AVAILABLE ON MORE DEVICES. PERIOD.

In addition to our iPad app, our website is optimized to work on all tablets. If you are visiting our site on a smart phone youe will see a site specificly made for your device. Our technology guarantees that not matter what a potential buyer is using they will be able to receive the same experience that they would get sitting at their laptop.

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Extensive global access

NEARLY 60% OF REAL-ESTATE SALES IN THE GREATER MIAMI AREA LAST YEAR WERE TO OVERSEAS BUYERS.

The figure jumps to 90% for sales of newly-built condos. At ONE Sotheby’s International Realty, we don’t believe in sitting back and waiting for buyers to find us. We believe in action – actively seeking the right clients for our listings.

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SOTHEBY’S INTERNATIONAL BENEFITS TO OUR CLIENTS

Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer for many of the world’s most valuable and prestigious possessions. There is no more powerful differentiation in your local marketing than the demonstration of the collaboration that exists between our two brands. Leverage the history and sophistication of our rich heritage by incorporating our unique partnership offerings into your local marketing efforts.

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SOTHEBY’S AUCTION COLLABORATION ADS

Whether you are promoting your company or listings, the Auction Collaboration ads will surely set your home apart from other print advertisements.
View Sample

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COOPERATIVE ADVERTISING

Showcase your listing alongside some of the most impressive possessions in the world with Sotheby’s at Auction.

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EXPOSURE TO SOTHEBY’S TOP TIER CLIENTELE

RESIDE magazine is distributed to highly targeted list of 100,000 upscale recipients, including the Sotheby’s at Auction mailing list. Learn More.
View Sample

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CORPORATE WEBSITE EXPOSURE

Our collaboration with the Sotheby’s Auction House includes multiple opportunities to have our brand and your listings exposed to clients of the Auction House through sothebys.com & sothebysrealty.com.
View Sothebysrealty.com
View Sothebys.com

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GLOBAL DISTRIBUTION PROGRAM

Properties listed at $1.5M (USD) and above qualify to participate in our exclusive Global Distribution program. This option is automatically offered to you during your brochure creation process on our Product Studio. If you choose to participate, you can select from the five options available – full global distribution, international only, U.S. distribution only, U.S. east distribution or U.S. west. Each one of these options also includes distribution to select Auction House locations around the world where 2 brochures will be automatically sent for inclusion into specially designed brochure racks.

A COMPLETE PACKAGE

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market you home please feel free to contact us.

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